Visual Identity Videography Web Design UI & UX

Chapter 1: Visual Identity

Hold fast delivers inclusive, no-nonsense challenge days that bring people together through effort, teamwork, fun, and mindset.

Exploration

Rooted in heritage

When we were introduced to Rob, the founder of the Hold Fast Challenge, we were instantly made aware of the potential that sat within these challenges.

The challenge was based on the gruelling Royal Navy training programme for clearance divers. In the training the candidates are pushed not just physically but mentally. However, the resulting benefits of being able to remain calm under pressure and problem solve in stressful situations was so valuable that founder, Rob developed a series of challenges based on this that could help people in civilian life gain these benefits for personal and work life.

We explored imagery and colours associated with the Roral Navy in order to honour the rich heritage that the challenge was rooted in.

Logo & Tagline

Anatomy of a logo

The DIamond STandard

The Hold Fast ethos is simple: growth comes through difficulty, not avoidance. The logo reflects this balance between light and dark choices, contained within a diamond^[1]that represents the value and strength earned by choosing the harder, more positive path.

We also imagined each participant a year later—facing their next challenge, whether at work or in life, and recognising themselves as someone stronger because of what they’ve overcome.

At the heart of the diamond, the upward arrow^[2] symbolises that journey of growth. while the anchor^[3] emphasises the importance of having something to keep you grounded in life's challenges.

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Chapter II: Videography

Value Addition

A call to action

The Founder Rob had such a passion for the challenge and there was no one else and no other way that could come close to him communicating the value he sees in the challenge. Putting Rob at the centre of the story immediately puts audiences at ease seeing someone who they know will push them but who also wants to see them succeed not just complete some hard tasks.

We used Drones, cameras and audio equipment to bring the raw beaty of the outdoors into this inspiring video.

Chapter III: WEBSITE

We built a website that felt rugged and yet bright and inspiring people to confront life's challenges at its most raw.

Website features

ready for every challenge

The site is intended to feel energetic and exciting all while rejecting any idea that you need to be something to partake in the challenge. Participants are encouraged to come as they are - and so the site feels the same way.

The site also included a booking system & ecommerce store for merchendise all with the goal of being effortless for both our client and their participants.

And speaking of which... you can find out more about the Hold Fast Challenge at holdfastchallenge.com

Hold Fast CHallenge

aNInspiringStory