Why We do it
Ocho
what does our name mean?
Branding & Marketing, and arguably advertising, is the art of story telling the modern age. A few years ago we dug deep into the question; "How do we tell the stories of organisations and businesses that we love"
We saw so many people with something to share with the world wether it was a product, a service or an idea. And at the same time, we saw them struggle to get their idea out there...
We came across "The Hero's Journey" A litterary framework first coined by Joseph Campbell. Wether you're Luke Skywalker or Rocky Balboa, you'll see this pattern running through every story.
The amazing thing we noticed is that you can also use this frame work in creating and communicating your brand to share it with your audience. It was from here that we created a framework of our own (Our 8 Chapters) which reflect the 8 major beats in the Hero's Journey.
Ocho is 8 is Spanish. And well, that's the story.