A key part of the branding project was to help establish Leathan Prestige's position as a luxury brand. In order to do this, we asked a very simple question; what is luxury?
Following a lengthy research phase into this question, we arrived at the conclusions. Luxury is the freedom to go where you want - effortlessly. In order for the client to percieve the business this way, we had to work hard on being dependable & organised.
We explored the idea of 'old money' in Scotland - vintage golf hotels, old luxury travel suitcases, the Scottish landscape and its historic roots and we dove deep into heraldry which is often used as a way to convey heritage and years of service because something key to creating a luxury brand is creating trust in your years of service.
During our exploration into heardry we uncovered a number of subtle details and meaning that led to us creating a truly distinguished and elegant Scottish luxury travel brand...
Here's how we retold a story that ignited the curiosity and of the audience of luxury Scottish coach business, Leathan Prestige with one question;
Where will the road take you?
